With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk’s advanced analytics solutions — empowers auto buyers to measure and optimize ...

Supply-side platform OpenX is suing Google, alleging that the tech giant engaged in a range of anti-competitive behaviors through its adtech business that ultimately harmed OpenX's business. In the ...

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Google’s SSP practices during the waterfall-to-header-bidding transition are the lawsuit gift that keeps giving. In addition to the DOJ trial (Google lost) and the Texas trial (which still hasn’t ...