When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all ...

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

Cassie is a former deputy editor who collaborated with teams around the world while living in the beautiful hills of Kentucky. Focusing on bringing growth to small businesses, she is passionate about ...

Choosing a minimalistic approach for your company’s web design? Feature only the most essential elements by focusing on these three areas. The world craves minimalism. So much so, that whichever ...

Search engine optimization, or SEO, is essentially a way or series of ways to improve a website’s visibility when people search for something on a search engine such as Google. Working on your site’s ...

Squarespace wants you to build a website with AI. Its Blueprint AI feature began life as a guided website design system in 2023, but, like many things these days, it was revamped with artificial ...

Imagine creating a stunning, fully functional website without writing a single line of code. Sounds too good to be true? Think again. Thanks to the powerful synergy between Figma and innovative AI ...

While I spend a good portion of my time as a branding and marketing strategist helping other companies develop award-winning websites, like the cobbler’s kids who have no shoes, mine always comes last ...