Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Recognizing the challenges to traditional approaches to economic measurement—among others, declining survey response rates, the growing economic significance of hard-to-measure digital services, and ...

In this review of some of the recent work in the study of errors of measurement, attention is centered on the type of mathematical model used to represent errors of measurement, on the extent to which ...

This is a preview. Log in through your library . Abstract Maltz and Targonski (2002) have provided an important service by disaggregating the county level data to help researchers examine measurement ...

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Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday in New York City. Why? One word: measurement.