Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.) ...

There’s an old adage in business: “Don’t tell me your priorities; show me your budget, and I’ll tell you what your priorities are.” In today’s data-driven environment, in which efficient resource ...

Lynn Stout, the distinguished professor of corporate and business law at Cornell Law School, is the author of "The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, ...