Mattel Launches Kamigami Build and Code Robots for Kids Kids will be able to build the robot in an hour, program its behavior using a free app, and then start playing and battling them with friends.

A couple of years back, Mattel and Tynker partnered up to produce programming lessons based on Hot Wheels and Monster High. Now the two companies are expanding their partnership to launch seven new ...

Robots are taking over John Harris Elementary, but don’t worry, the students are in control. Gifted-education students are programming land rovers to get through an obstacle course of sorts. The ...

Mattel’s been taking great pains to update its product lines for a plugged-in generation of kids. Last month, the toy maker teamed up with Osmo for an iPad-ready update to its popular Hot Wheels line, ...

Vin Diesel also to star in the film, written by Ryan Engle, based on the classic tabletop game about battling robots “To take the classic Rock 'Em Sock 'Em game, with Mattel as my partner, and align ...

Mattel Television Studios has tapped three new executives for key roles: Sidney Clifton as head of creative for animation, Cory Bennett Lewis as head of production, and Amy Suh as head of creative for ...

Vin Diesel will develop and is also attached to star in a live-action “Rock ‘Em Sock ‘Em Robots” movie, based on the classic tabletop game featuring battling robots for Universal and Mattel. Diesel ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Rock ‘Em Sock ‘Em Robots®, the classic tabletop game featuring battling robots, into a live-action ...