As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

Customers are now active collaborators in creating value. Companies are increasingly engaging in mass customization and offering consumers a "choiceboard" (or a menu of choices) of various features ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

With digital technologies such as artificial intelligence, mixed reality, 3D printing and more, manufacturers can respond to customer demands in real time. A key challenge facing automotive and ...

Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and ...

Mass customization, where customers order clothing made to their own style tastes and measurements, has been proposed as one solution to overproduction. But the logistical challenges of tailoring ...

The Price Wasn't Right Financial-services companies have long assured the unwashed that they, too, can invest like the wealthy. Own a portfolio built only for them, considering their individual needs.

Some people will remember in the early nineties when Levi Strauss began offering custom-made jeans to solve the problems that many people, especially women, had with them: They didn’t fit quite right ...

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...

The ecommerce market has expanded into a more interactive, personalized, build-to-order shopping experience. Many retailers are offering an online product customization experience, empowering ...