Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Marketing automation firm Marketo is ready to debut its first product with Google since launching their collaboration back in August. The companies announced Monday AudienceAI, a program that combines ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo ...

Marketo is now a private, independent company owned by Vista Equity Partners. The acquisition, announced May 31, has closed — and Marketo is part of Vista’s portfolio of companies. In a statement, ...

Insiders are "shocked" at the nearly $5 billion price tag on Adobe's acquisition of Marketo, which was officially announced on Thursday hours after Business Insider reported the big-ticket deal was ...

BEACHWOOD, Ohio--(BUSINESS WIRE)--SunBridge Partners ("SBP"), a venture capital firm targeting investments in global leaders in enterprise software in the US and ...