Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Adobe has announced that it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase ...

Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

Diane Greene, senior vice president for Google Cloud, speaks at Google Cloud Next this morning. (Google Photo) One of the bigger marketing software companies, Marketo, has decided it’s ready to ditch ...