Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics are: ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees ...

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Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

As rapidly growing amounts of data are created and used in industry and research environments, there is an increasing demand for people who are able to pursue data-driven thinking and decision-making ...