Landing page optimization allows you to get your potential client hookes with your story of how you can make their life better. What follows is a list of resources that can be applied specifically to ...

As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...

If there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, ...

If you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...

So, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...

"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...

Landing pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 2 hours 29 min ago By Judann Pollack - 4 hours 11 min ago By Ad Age Studio 30 - 7 hours 21 min ago By Ethan Jakob Craft - 7 ...