This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to ...

My rule of thumb as to keyword research tools is: the more the better. Various tools have different algorithms and metrics to compare and when united, you may end up with many more keyword ideas and ...

An important step in managing and promoting a YouTube channel is to add the right channel keywords. Keywords can indeed help users to discover your YouTube channel when they perform searches on Google ...

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the ...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article examines the most common mistakes ...