近期，美国美妆盲盒订阅品牌Ipsy和BoxyCharm宣布将正式合并运营，IPSY的盲盒订阅类型也将进一步增加。从一个“小样试用”走到现在的“营销王者”，我们可以一起来看一看这个典型的DTC公司的发展模式，从中找寻一些可取之处。 订阅式经济的辉煌与红海 Ipsy ...

Michelle Phan may have got a humble start on YouTube, but she is well on her way to helming a billion-dollar unicorn: her subscription beauty sampling business, Ipsy, last month raised $100 million to ...

On the surface, you might think of Ipsy as just another subscription-based beauty supply company. Similar to Birchbox or Glossybox, customers can sign up for a monthly delivery of customized beauty ...

ipsy, an online makeup subscription delivery service, said today that it had raised $100 million. Users subscribe to ipsy, paying the company $10 per month, which then sends them a monthly package of ...