Planning the information architecture (IA) for your Case Western Reserve University website involves organizing and structuring your content as a first step. By taking the time to plan content before ...

Information architecture—or IA—refers to the set of techniques and tools used to navigate through a website. It encompasses the menus, links, page titles, and other elements that allow users to move ...

SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a ...

Since 1995, the costliest search engine optimization mistake I’ve encountered is poor information architecture. And when I tell a client that the core issue with findability is the website’s ...

Have you ever had a problem finding information on a website or app? If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is ...

Purpose: Uniformity and consistency of content and organization are essential for website effectiveness. The underlying organization, structure and naming that define the relationships between a ...

How can SEO shape a powerhouse strategy for UX? Learn how SEO data can provide powerful UX insights to capitalize on behavioral opportunity. Getting to the site. Exploring content. Converting or ...

Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of search ...

Simplicity reigns in the world of software design. Iconic tech companies like Facebook and Apple understand this, and work hard to simplify their products. This results in a great user experience. But ...