Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

The Design Brief, which states the parameters of a project in relation to the user/consumer, is a common document that guides designers through the process of product development. However, designers ...

A business brief is a document used to promote goods and services to customers and clients, increase profits, provide solutions to industry problems or increase consumer awareness of business ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Casetext has shifted from legal brief analyzer to legal brief drafter. Casetext's CEO said it was time to automate some of the "drudgery" consuming legal brief writing. Today, Casetext has announced ...