Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.

Amazon's Rufus chatbot, launched in August 2025, has become a significant tool for shoppers, with CEO Andy Jassy claiming it ...

AI is involved in seemingly everything these days, and Black Friday and Cyber Monday shopping is no exception.

(InvestigateTV) — Amazon makes it easy to click and buy, but that doesn’t guarantee the best price. Kyle James with the website Ratherbeshopping.com said it’s easier than ever to make sure you’re ...

If you have to create a bootable USB media to perform a clean installation or an in-place upgrade of Windows 11, you usually have to use the Microsoft Media Creation Tool. Although the tool works as ...

“Rufus is expected to generate over $10 billion in annual incremental sales ... and has expanded from covering hundreds of products at launch to millions currently. Another tool, Amazon Lens, allows ...