Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility ...

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Social media’s influence extends across the globe, shaping consumer behavior, brand perception, and market trends. By establishing a presence on social media, businesses open a channel for direct ...

A.I. search tools, chatbots and social media are associated with lower cognitive performance, studies say. What to do?

Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...

There are always a handful of advisors who shine as media darlings, their voices resonating on TV, in print and on social media. Yet many practitioners put strategic media relations way down on their ...