Sometimes, brand communities coalesce naturally as fans of your product or service meet at events, find each other online, or chat in the comments of your social media profiles. Otherwise, it can take ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Generation Z — those age 10 to 25 — are the most tech-savvy, web-oriented and connected group of consumers ever. They are increasingly driving consumer decisions and trends, and businesses are taking ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

A video game designer takes a hard look at how gamification has spread from video games to many aspects of our daily lives. October 14, 2022 The following is an excerpt from You’ve Been Played: How ...

When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

If your employees aren’t picking up new skills as quickly and as thoroughly as you’d like, it may be time to have them play — or at least feel like they’re playing. More companies are integrating ...

In today’s increasingly complex semiconductor industry, companies are always looking for new and innovative ways to maximize the value of their Intellectual Property (IP) assets. One way to do this is ...

Hours before my family sheltered our evacuated friends, I watched as a powerful fire painted our Southern California skies a burnt orange tone, while a heavy, smoky ash fell like raindrops. The ...