For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

With Prime Big Deal Days (aka Amazon's October Prime Day) mere days away, the deals are in full bloom. While the big day doesn't officially start until Oct. 8 at 12:01 a.m. PT, deal hunters like us ...

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...

In the past, merchants would cram Amazon (AMZN) product listings full of keywords to satisfy the search algorithm. However, with recent updates to the e-commerce giant’s AI search, sellers are ...