To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

The holidays are about more than sales spikes; they’re an opportunity to build emotional, long-term connections with your audience. The brands that thrive are the ones that start early, blend ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their ...

PR is changing. Traditional media looks different. Younger generations are getting news from TikTok or influencers. More people are listening to podcasts and watching online videos than they are ...

New research by DMU lecturer reveals how the public relations industry must to change to recruit the people it needs.