Data has become something of a holy grail for modern marketers, offering insights that not only help businesses better attract and retain consumers but also provide an improved experience for those ...

The range of definitions for reference data make it difficult for data professionals to build a centralized data repository that is comprehensive and easily adaptable to changing data needs and the ...

Manually organizing data in Microsoft Excel is a real pain. That's why we don't recommend doing it. One simple task, learning how to alphabetize in Excel, is not necessarily as intuitive as we would ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Given its frequent usage and diverse interpretations, data has become a complex concept.