Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.
Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...
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Netflix opens ad inventory to Amazon DSP
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory. The offering will be available in the United States ...
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...
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