Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Take advantage of MethodTimer.Fody to measure the execution speed of your APIs and keep your ASP.NET Core applications running smoothly. In today’s fast-paced digital landscape, let’s not kid ...

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing measurement was once fairly simple: You launched a campaign, and then you measured ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty ...

On September 30, 2025, the U.S. Food and Drug Administration (FDA) posted a Request for Public Comment regarding how to measure the performance of medical devices enabled with artificial intelligence ...

Valuations of the metaverse have mostly been in the trillions, yet with so many core details still marked unknown, the breakdown is difficult to legitimately quantify. As more money gets funneled into ...

DALLAS—A new digital white paper created by FirstWatch, in partnership with the National EMS Quality Alliance, shows how you can use performance measures to “take the pulse” of your EMS system. “This ...