Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

When it comes to makeup – and more specifically complexion products – few things are more transformative than finding your perfect match. But sometimes (read: most of the time), that's easier said ...

Wondering how to find a foundation? A makeup artist reveals the "big three" things you should look for when perusing the shelves. To simplify the process ever so slightly (and make it less, well, ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the bold ...