"We don't remember when the elf actually arrived because the elf was always in our home," Pitts told USA TODAY over Zoom ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

Elf on the Shelf is back — but not all parents are into the holiday trend. (Photo: AP) For Kylie Kelce, going all in on Elf on the Shelf is too much. "The idea of waiting until my kids are in a deep ...

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Of course, these accessories should merely serve as a jumping-off point. As with our favorite Elf on the ...

This holiday season, Kinder Chocolate® is partnering with The Lumistella Company, home of The Elf on the Shelf® Santaverse™, ...