All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If you’ve been locked in on the butter-yellow trend, you know it has ...

Color influences perception, drives purchasing behavior, and creates instant recognition, all factors that directly impact a brand’s bottom line. Consumers make snap judgments based on color, research ...

There are two FDA-approved synthetic dyes for the color yellow: Yellow No. 5 (tartrazine) and Yellow No. 6 (sunset yellow). Both are derived from the organic compounds in petroleum, as are all of the ...