For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. Focus on block-level structure so ...

Artificial intelligence chatbots are shaking up the way we use the internet, altering the search-for-clicks bargain that has shaped the landscape of the web for decades. Companies are scrambling to ...