Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. Focus on block-level structure so ...

Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in the coming year. Two-thirds of SEO professionals say original content ...