In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

From the earliest stages of a business onward, its leaders must decide which efforts to put marketing dollars behind. These decisions are based on not only the size of the company but also what stage ...

If you aren’t a sales professional, it’s likely your attention quickly shifts when you hear the words “sales funnel.” This is a mistake. That is because the responsibility of a quality sales funnel ...

With the rise of digital marketing and diminishing budgets, many businesses have chosen to forgo a dedicated sales team in favor of allowing customers or clients to guide themselves through the sales ...

Between the changing tides of the economy and digital buying preferences, SaaS companies are under tremendous pressure. Many of these companies understand that 80% of their interactions with buyers ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...

For the past half-century, buying has been framed as a hierarchy of effects: moving a prospect from awareness to interest to desire to action. The AIDA formula and its variants are the basis (often, ...

The traditional sales model doesn’t always make sense, so focus on service instead of sales. Build trust, resulting in more referrals and long-term relationships. As entrepreneurs, you know how ...