Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...