Thanks to AI, data science tasks that once demanded specialized skills can now be performed faster, more accurately and at a ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

The world of sports is quickly changing, and you can see the change clearly in how teams use data to gain an edge.

The role of mapping and analytics for business expansion: one clinic scaled into a national brand with a location ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Predictive procurement is set to be a key theme for procurement professionals in 2025, as they seek to gain greater insight into likely future demand and pricing trends in an uncertain economic ...

At Dreamforce 2025, the spotlight was on how enterprises are moving beyond traditional business intelligence to a new era of agentic analytics—where intelligent agents help users interpret data, make ...

Wildfire and extreme weather events are becoming more frequent, more destructive, and increasingly difficult for electric utilities to manage using traditional tools alone. To strengthen resilience ...