Growth in consumer packaged goods will come not only from products, but also from how brands meet consumers where they spend ...

As we are in an unusual year, it stands to reason that consumer attitudes and behaviors have shifted. But by how much, and is this shift more or less permanent? Burke Inc. and Seed Strategy launched a ...

In the 1950s, leading brands began developing basic audience personas like “moms” and “teens” using information like age, gender and household income in attempt to reach consumers with more relevant ...