Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

To get cited by AI, your content needs more than SEO basics. Here’s what to prioritize for visibility in the generative search era. Generative engine optimization (GEO), AI Overviews (AIOs), or just ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...