Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

To get cited by AI, your content needs more than SEO basics. Here’s what to prioritize for visibility in the generative search era. Generative engine optimization (GEO), AI Overviews (AIOs), or just ...