When it comes to makeup – and more specifically complexion products – few things are more transformative than finding your perfect match. But sometimes (read: most of the time), that's easier said ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

We all know the struggle. You swatch a foundation that looks promising in the store, only to get home and realize your face is giving “floating head” while your chest says otherwise. For Black and ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

Picking the right base is hard enough without having to factor in our changing complexions. You might have finally found the best foundation for you, and then summer comes and you’re contending with a ...

If you're anything like me, you've probably paced around an Ulta Beauty, hoping to look like you know exactly what you're doing while secretly spiraling inside. Most of the time, I spend more energy ...