Opinions expressed by Entrepreneur contributors are their own. Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is ...

Greg DePersio has 13+ years of professional experience in sales and SEO and 3+ years as a writer and editor. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Amy is an ACA and the CEO and founder of ...