Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

What is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...

Digital marketing in the 21st century is all about two things–constant connectivity and timely marketing triggers. For a brand to scale, it must reduce time-to-action based on user data, which ...

That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ hearts for decades – the funnel. Digital has added nuance to the funnel because ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...

The sales funnel—a linear journey termed AIDA, beginning from the wide mouth of the funnel (Awareness), moving to the mid-section (Interest and Decision), and finally reaching the narrow bottom ...