In short, a company vision is knowing what the business aims to achieve. It is basically the answer to the company's “why” or the reason a company exists. The mission is then the “how”—the method, or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve observed complete bewilderment over two of the fundamental features of ...

Opinions expressed by Entrepreneur contributors are their own. It used to be enough to drive profitability, but modern businesses (and their employees) now require a transcendent higher purpose. This ...