Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

If you’re a small business owner looking to maximize your marketing budget, here’s a tip. Meta holds the second-largest share of the digital ads market, and its all-in-one Meta Ads Manager tool can ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...