Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the ...

What is a keyword modifier? A modifier is a word that in combination with your core keyword creates your long tail strategy (definition by Dan Thies). Most often a thematic modifier can be: a word of ...

As a search engine user yourself, when you want to know how to do something or explore your options around a decision, chances are you’ll use a long-tail keyword. Maybe you’ll search Google for [warm ...

Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a ...

Don't rely on existing target keyword demand. Create your own. Sound advice from Erik Daffron, who believes building the hill, rather than climbing it, returns better results (his analogy, not mine).