At a time when AI continues to create immense opportunities, it’s more important than ever to operate with a people-first ...

Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...

With the shift in consumer behavior, creating a beverage brand is more competitive than ever. Customer loyalty is not what it once was. The craft beer craze was a perfect example of how consumers ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

We live in a short-term world. Where businesses are focused on quarterly, monthly and weekly profits. Where markets fluctuate daily, and sometimes significantly within a single hour. And where ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Building a strong brand identity is a crucial element of business success in today’s competitive market. We asked industry experts to share one thing they did to build a strong brand identity for ...

This story was produced by Billie Pollisotto and distributed by Next Net. You’re running a fencing business in Tampa Bay. You’ve got the tools, the crew, and the craftsmanship, but the calls aren’t ...