Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

Mastering eye makeup is arguably one of the hardest parts of the makeup application process, specifically because there are so many steps and products working together to form the completed look. But ...

For many, makeup is an enjoyable part of our day-to-day routine. Though it’s not completely necessary to feel beautiful, it can certainly have a positive effect on how we feel. At the same time, it ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...

Concealer is one of those makeup bag staples that seems easy enough to use, but somehow baffles many of us. Whether you struggle with your color-correcting technique, aren't sure how to find the best ...