Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2 ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...