Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With Google AdWords ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Opinions expressed by Entrepreneur contributors are their own. So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

It happens all too often. You get turned on to the wonders of advertising through Google AdWords, only to have a hastily organized campaign run up thousands of dollars worth of clicks. You have no ...

One of Google's most preferred tools for PPC managers is the AdWords Editor program. It allows search marketers easily manage their paid search campaigns running in Google via their desktop. Then they ...

Google AdWords will now let you track calls made from mobile devices to your business after users have tapped the phone number on your website. Most businesses don’t want to pay for marketing they can ...

Europe's top court has ruled that Google did not infringe on European trademark law by letting advertisers purchase keywords corresponding to their competitors' trademarks, but it has also warned ...