Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media ...

Here's a cautionary tale for the corporate social media consultants of the world. Last week, McDonald's launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would ...

In recent years, social media have become a common way for political groups and social movements to organize. On Twitter’s 10-year anniversary, the site published a list of the most used hashtags ...