Navigating the world of search engine optimization (SEO) — and the hundreds of tools available — can be daunting. Marketers often find themselves sifting through an overwhelming number of options, ...

Imagine trying to cook a gourmet meal with only a butter knife. Frustrating, right? That’s what tackling search engine optimization feels like without the right tools. The good news? You don’t need an ...

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not ...

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights ...

AI is reshaping the way users search, the way sites publish and the way companies must be found across the digital universe.

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords with a monthly ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO ...

Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also ...

As the 14th season of Bravo’s Real Housewives of New York City came to a close this fall, I found myself on Reddit, reading rumors about the marriage and divorce timeline of one of the show’s stars.