You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google tells Fast Company that political campaigns have been talking to its ad network about saturating the Internet with ads in the last days before the midterm elections.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on the display network.

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

In a significant policy shift, Google has announced that starting on 4 March 2024, advertisers will be able to audit their ad placements Performance Max (PMax) campaigns on Search Partner Network ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google has centralised its brand suitability controls for advertisers across its first and third-party media properties, in recognition that its patchwork of ad settings is leading to inefficient ad ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...