Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. Google introduced "automatically created ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Opting in is voluntary. If you ...

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: Why we care. ECPC is the most light touch of automated ...