Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter is a hot mess. First, Elon Musk writes a glowing endorsement of advertising on ...

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us about ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in ...