Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages. This ...

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...