Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting ...

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...

Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights. Google said it ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google ‘s gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in “intelligent display advertising.” Yep — that ...